Excerpts from TechChat with @GuyKawasaki and @MarketingProfs
@GuyKawasaki #techchat Q: How is Twitter marketing different? A: It’s less planned and more tactical #techchat
@GuyKawasaki #techchat I think “social media planning and strategy” is an oxymoron. Basically, you try stuff and see what sticks. #techchat
@GuyKawasaki #techchat Trial and error does lead to strategy. It’s just that most “social media experts” say that step 1 is to create strategy #techchat
@GuyKawasaki #techchat There is no sure ways yet. We’re all making it up as we go. #techchat
@GuyKawasaki #techchat Q. Any org that T doesn’t make sense for? A. Not really. I think the immediacy, ubiquity, transparency of T is good #techchat
@GuyKawasaki #techchat for all orgs. I can’t think of an org that shouldn’t use it. In a sense, T is like “the Internet” 15 years ago. #techchat
@GuyKawasaki #techchat MIT Review asked me to come up with neg examples of using T, and I couldn’t come up with one! #techchat
@GuyKawasaki #techchat I think the main purpose of social media is to increase page views :-) #techchat
@GuyKawasaki #techchat Not saying that T should always lead to website. I am an unusual case. :-) #techchat
@GuyKawasaki #techchat But website should always have a T link. #techchat
@GuyKawasaki #techchat I think the key to Twitter is providing great links as opposed to personal updates: “my cat rolled over.” #techchat
@GuyKawasaki #techchat Q. How to tie T back to sales? A. With custom landing page and coupon codes. I bet @delloutlet can tell you #techchat
@GuyKawasaki #techchat T is the greatest marketing platform ever #techchat 5 minutes ago via TweetChat
@GuyKawasaki #techchat T is great for sales. How else can you reach so many people so fast and so cheap? #techchat
@GuyKawasaki #techchat I don’t dismiss the value of conversations but if you want to keep people following you, it’s about links. #techchat
@GuyKawasaki #techchat And there are only 2 kinds of T users: those that want more followers and those that are lying. #techchat
@GuyKawasaki @amoyal #techchat The best way to get good connections is to get more followers. It’s the law of big numbers. #techchat
@GuyKawasaki #techchat Piece of advice: In all questions and thoughts, substitute “Internet” for “Twitter” and see if the question is silly. #techchat
@MarketingProfs Love this: RT @pushingsocial Twitter finally made sense when I realized I was a “beat reporter” for my readers #techchat
@GuyKawasaki #techchat Q about “influencers” I think “influencers” are bull shiitake. Nobodies are the new somebodies. #techchat
@GuyKawasaki #techchat These days, “influencers” are fast followers, not leaders. This is why, ironically, you need to do mass marketing. #techchat
@GuyKawasaki #techchat You don’t know which “nobody” will be a “somebody” for your cause. The pyramid is inverted. #techchat
@GuyKawasaki #techchat Q. Most common mistake for high tech marketers? A. Hiring “social media experts.” #techchat
@GuyKawasaki #techchat Actually, I think T is HotorNot not eHarmony #techchat
@rachelmarshall no one’s an expert at social media. one of the reasons I love it - we all have a fighting chance to use this thing effectively! #techchat
